Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top of Google, you will rise to the top of all the other search engines as well). But, before we talk about how Google measures linking, we need to cover some basics. Read the rest of this entry »

Introducing the Google website optimiser, this is really the tool for serious Google AdWords professionals! Google has invited us to test out the Website Optimizer, a professional grade tool for testing landing pages for Google AdWords performance.

What an excellent tool! I just completed our test set up and I have to say that the tool is complicated but looks like it should really be a jewel in Google’s toolbox for account management professionals. Read the rest of this entry »

Google Groups are currently testing out their nice new more Google-like looking Groups pages. Take part / View Google Groups Beta, Aswell a nice new look and styling, there are many new features ! Read the rest of this entry »

its been discovered that content from Sony BMG and Warner Music Group will receive a dose of video advertising from Google and made available for publishers in the AdSense Network.Very soon, Google will start testing AdSense placement on videos again, but only a small group of hand-picked sites will show these lucrative ad units on their pages. Read the rest of this entry »